5 Ways Writing a Book Can Grow Your Business

Writing books might seem like a Herculean task but it can provide impressive results for the growth of your business with minimal effort on your part. These are just five ways you can grow your business by writing a book.

1. Profits from Book Sales
   Financial gains from book sales involve money you can then reinvest into your business fueling growth. Not only can you buy better exposure on the World Wide Web, you can hire people to help you do the tedious things that tie up your time and take your time away from the aspects of your business you are most passionate about. Leveraging your time and talents this way alone makes writing a book well worth the time and effort it took to get it written and ready to go.
2. Gain New Clients, Followers, and Subscribers
   There is a certain amount of prestige that goes along with writing a book. Even if you self-publish your book, you will gain a great deal of respect within the coaching and business community simply for having a book available in the marketplace.
   
   This respect leads to new social media followers, email subscribers, and paying clients who need the invaluable service you provide. It all started with a blank page you filled with possibilities for yourself and your future clients.
3. Expand Your Expertise
   The fact that you’ve written a book on a subject makes you an expert in the field as far as most people are concerned. But the value of doing so goes deeper than that. In the process of researching and writing your book, you’ve become an expert in your field. You’ve put in the time doing research, expanding your knowledge, and breaking it down into digestible information you share with your readers. That will draw more people to you as a coach and to your book as avid readers look to improve their lives.
4. Increased Opportunities for Exposure
   Exposure comes in many forms. When you write a book, you get even more exposure on multiple fronts. In addition to a wide range of accolades from the book itself, you have the opportunity to tell your story to an even wider audience through:
   • Interviews
   • Speaking engagements
   • Book signings
   • Library visits
     These are just the beginning. Once you’ve settled into life after the first book, you might even want to consider increasing your exposure by working on a follow-up book, granting interviews, or booking speaking engagements.
5. Expands Your Reach Allowing You to Help More People Quickly
   One on one coaching is a time consuming process that only allows you to work with so many people in a day. A book is something that allows you to help more people with your limited time.

Writing a book won’t solve all the challenges the average coaching business faces. It can be instrumental, though, in helping you to expand your ability to help others while also expanding your own customer base and bottom line at the same time.