Introduction: Beyond Royalties
If you think book publishing success is about royalties, think again. The real magic happens when your book becomes a business asset—fueling leads, clients, and opportunities. Here’s how one Inspired Press Publisher client did just that.
The Author: From Unknown to Recognized Expert
Our client, let’s call her Sarah, was a leadership coach. She had steady but modest consulting income and wanted to break into bigger opportunities. She wrote a book to showcase her expertise but had no idea how to market it effectively.
The Challenge
- No email list
- No media presence
- Limited speaking experience
- A book but no launch strategy
Sarah feared her book would disappear into Amazon’s black hole.
The Strategy: Inspired Press Publisher’s Approach
We designed a book launch strategy service tailored to her goals:
- Lead generation funnel: Free workbook offer tied to her book.
- Media pitching: Targeted outreach to business podcasts.
- Speaking gigs: Created a keynote talk based on her book’s framework.
- Email sequence: Automated nurture campaign to convert readers into leads.
The Results
Within 12 months:
- 1,400 new subscribers from book downloads
- 8 podcast interviews
- 2 paid speaking gigs
- $30,000 in new client contracts directly tied to book leads
The book went from a product to a 5-figure business driver.
Lessons for Other Authors
- Don’t stop at publishing—the real work begins with marketing.
- Tie your book directly to your business goals.
- Invest in professional strategy if you want real ROI.
👉 Want results like Sarah? Explore our Book Launch Strategy Services at Inspired Press Publisher. Let’s turn your book into the most powerful growth tool in your business.