Introduction: Writing the Book Is Just the Beginning
If you’re a coach or consultant, you’ve probably been told a book is the ultimate business card. And it’s true—your book can establish authority, open doors to speaking gigs, and generate high-quality leads.
But here’s the hard truth: writing the book is only half the journey. Without a book marketing strategy, your masterpiece risks becoming just another dusty title on Amazon, sitting quietly among millions of others.
The good news? With the right approach, your book can become the single most powerful marketing tool in your business.
The Myth of “Write It and They Will Come”
Many coaches fall into the trap of believing that publishing alone equals success. After all, you’ve poured your wisdom, stories, and solutions into 200+ pages—shouldn’t the world be lining up to read it?
Not exactly.
Amazon alone publishes over 8,000 new titles every single day. That’s a lot of noise. Without intentional marketing, your book won’t stand out, no matter how brilliant it is.
Your audience needs to find you, trust you, and connect the dots between your book and the transformation they’re seeking. Marketing is what makes that happen.
Why Coaches and Consultants Can’t Ignore Book Marketing
Here’s the difference between coaches who treat their book like a business asset and those who don’t:
- With a strategy: The book becomes a magnet for leads, a door-opener for media, and a platform for high-paying speaking gigs.
- Without a strategy: The book becomes an expensive business card that gathers dust.
For coaches, this is especially critical. Your audience is looking for trusted guides who can deliver results. A book positions you as that guide—but only if people actually read it.
Common Mistakes Authors Make After Publishing
Before we dive into what to do, let’s highlight what not to do. These are the classic pitfalls coaches often stumble into:
- Thinking Amazon is a marketing plan. Simply uploading your book is not enough.
- Skipping the audience-building step. Without email lists, websites, or speaking topics tied to your book, you’re leaving money on the table.
- Underestimating the power of repurposing. A book is content gold—you can turn chapters into blog posts, lead magnets, or workshop material.
- Marketing only during launch week. A book is a long-term business tool, not a one-week event.
How Marketing Transforms a Book into a Business Asset
Think of your book as the hub of your marketing wheel. With the right strategy, each spoke leads to a new growth opportunity:
- Lead Generation
Use your book to grow your email list. Offer bonus materials, templates, or a free workbook at the end of the book in exchange for an email address. - Speaking Gigs
Event organizers love authors. Your book instantly sets you apart as someone with expertise worth sharing. Build presentations directly from your chapters. - Media Opportunities
Journalists, podcast hosts, and bloggers want fresh voices. A well-marketed book gives you instant credibility when pitching media outlets. - Client Acquisition
The right readers become the right clients. Your book serves as a filter, attracting the people who resonate most with your message and solutions.
First Steps to Building Your Book Marketing Strategy
Ready to transform your book into a powerful tool for business growth? Here are some first steps:
1. Clarify Your Goals
Ask yourself: what do you want your book to do for your business? Generate leads? Secure speaking gigs? Attract media attention? Each goal shapes your strategy.
2. Build Your Author Platform
At minimum, you need:
- A website with a clear call-to-action
- An email list to nurture leads
- Social media channels aligned with your audience
3. Create Evergreen Marketing Assets
Turn your book content into:
- Free downloads (bonus chapters, worksheets, quizzes)
- Blog posts or podcast episodes
- Short-form video tips
4. Partner with Professionals
You don’t have to figure it all out alone. A partner like Inspired Press Publisher offers book marketing services for authors—from author publicity packages to full book launch strategy services.
Success Story Spotlight
One Inspired Press author, a leadership coach, thought her book would quietly support her consulting business. After implementing a marketing strategy that included a lead magnet and media outreach, she was featured on podcasts, grew her email list by 2,500 subscribers, and booked three paid speaking gigs—all within six months.
Her secret wasn’t luck. It was strategy.
Conclusion: Your Book Deserves to Be Seen
If you’ve written a non-fiction book as a coach or consultant, you’ve already done the hardest part. But without marketing, your book won’t do the work it’s capable of.
A book marketing strategy ensures your book doesn’t just sit on a shelf—it works for you every single day, bringing in leads, clients, and opportunities.
👉 Ready to turn your book into a business growth engine? Schedule a Book Promotion Consultation with Inspired Press Publisher today. Let’s make sure your book reaches the people who need it most.